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Arbogast

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The Story of Arbogast Fishing Lures

It started with Fred Arbogast, an Akron factory worker who spent more time thinking about bass than machines. In the 1930s, he began carving lures by hand—testing them, tweaking them, and testing them again until fish started hitting them harder than anything else in the tackle box.

Word spread. What began as a hobby turned into a basement operation, then a full-blown lure company. Arbogast lures like the Jitterbug and Hula Popper didn’t just catch fish—they rewired how people thought about topwater strikes. Their odd shapes and loud, splashy action seemed almost wrong. But they worked. Still do.

Decades later, Arbogast hasn’t changed much. The designs remain weird in the best way. The lures still hit the water with attitude. And for anyone who’s ever stood at the edge of a lake just before sunrise, they still carry the same quiet promise: this cast might be the one.

Arbogast lures aren’t about trends—they’re about results. Passed down in tackle boxes, fished by generations, they’ve earned a place in stories that start with calm water and end with a sudden explosion at the surface. Whether you’re walking the bank or running a boat, there’s something about tying on an Arbogast that just feels right. Not because it’s flashy, but because it’s proven.

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