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Our Story
In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory. Unfortunately, World War II caused a sharp decline in the demand for taxi meters. Undaunted, ABU redirected its skills toward the development of precision fishing reels used by anglers the world over. That's why Abu Garcia later received the honor of being chosen "Purveyor To The Royal Swedish Court," a distinction bestowed upon a select group of manufacturers for consistently exceeding its highest standards of quality and craftsmanship.
Precision Engineering
Abu Garcia's influence on the sportfishing community is unmatched. The company remains firmly committed to maintaining its industry leadership position by providing anglers everywhere with the highest quality, most innovative products.
Warranty Policy
At Abu Garcia®, we engineer our rods and reels to perform with precision and reliability—trip after trip, cast after cast. We stand behind the craftsmanship of our gear with a limited warranty that reflects our dedication to quality and innovation.
Warranty Coverage
For original purchasers in the United States and Canada:
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Reels are covered for a period of one (1) year from the original date of purchase.
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Rods are covered for a limited period of three (3) to five (5) years, depending on the rod series:
This warranty is valid only for the original owner and covers defects in material or workmanship. If a product issue arises that falls under warranty coverage, Abu Garcia will, at its discretion, repair or replace the item at no charge—excluding shipping and handling.
What’s Not Covered
This limited warranty does not cover:
- Normal wear and tear
- Damage due to misuse, abuse, alteration, or accident
- Failure to perform reasonable maintenance
- Products used commercially or for rental purposes
- Rods or reels that have been modified in any way
Products exhibiting damage of this nature will be returned at the consumer's expense.
Abu Garcia does not offer repair services or replacement parts for rods. If your rod is found to be defective under warranty, it will be replaced with the same or a comparable model. Reels sent in for warranty repair must follow proper service procedures as outlined below.
Important: Rods or reels requiring warranty service should not be returned to the store of purchase.